Background of the Study:
The rise of online political debates has significantly reshaped the political landscape by providing platforms for discussion and exchange of ideas. In Oron Local Government, Akwa Ibom State, digital debates have emerged as a critical avenue for political discourse, allowing citizens to engage with political issues and candidates in real time (Ibeneme, 2023). These debates facilitate a broader dissemination of political information and offer an alternative to traditional media, thereby enhancing voter education and participation (Okon, 2024). Moreover, the interactive nature of online debates encourages critical thinking and can influence public opinion by exposing voters to diverse viewpoints. However, the quality and credibility of these debates can be affected by factors such as partisan bias, misinformation, and the polarization of opinions. With the increasing reliance on digital platforms for political discussions, it becomes essential to understand how online debates impact voter decision-making and the overall electoral process in Oron Local Government (Udo, 2023). This study intends to critically assess these dynamics in a local context, providing insights into the evolving nature of political communication.
Statement of the Problem:
While online political debates have become prevalent in Oron Local Government, their effectiveness in shaping voter decisions remains unclear. Many citizens are exposed to biased or unverified information, which may distort their electoral choices. This situation necessitates a thorough investigation into the impact of online debates on voter decision-making, considering the challenges of misinformation and digital polarization (Ibeneme, 2023).
Objectives of the Study:
To assess the impact of online political debates on voter decision-making in Oron Local Government.
To identify factors that influence the credibility of online political debates.
To propose measures to enhance the effectiveness of digital political discourse.
Research Questions:
How do online political debates affect voter decision-making in Oron Local Government?
What factors determine the credibility of online political debates?
How can digital political debates be improved to support informed voting?
Research Hypotheses:
Online political debates have a significant effect on voter decision-making.
The credibility of online debates is positively associated with voter engagement.
Measures to reduce misinformation improve the impact of online political debates.
Significance of the Study:
This study will aid political stakeholders and regulators in understanding the influence of online debates, ultimately contributing to more informed electoral processes and improved political communication in Oron Local Government (Ibeneme, 2024).
Scope and Limitations of the Study:
The study is limited to assessing the effect of online political debates on voter decision-making in Oron Local Government, Akwa Ibom State.
Definitions of Terms:
Online Political Debates: Digital discussions on political issues involving citizens and candidates.
Voter Decision-Making: The process by which individuals choose political candidates or positions.
Misinformation: The dissemination of false or misleading political information.
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